How to Find the Right Band for Your Next Event

Live music is a great way to enliven any event.  Finding the right band for a specific event, however, takes some consideration.  After ...

Live music is a great way to enliven any event.  Finding the right band for a specific event, however, takes some consideration.  After ascertaining the nature of the event—local music festival or a vineyard wine-tasting, for example—be sure to address budget and travel parameters as well as any essential qualities the hired band should have.  Whether your budget allows for a national act or a local group, you’ll want to make sure that whoever you hire is the right fit for the event at hand.  The right band can enhance your event and transform it into a huge success.

Define Your Entertainment

Before contacting or auditioning bands for your event, make sure you have a good idea of what kind of music you want at your event.  Bands will need to know dates, times, sound checks, where to load in, pay, etc…The more information you have on hand, the more organized you can be while planning.  If your event is a summer fest, it’s likely you’ll want music that appeals to a broad range of ages.  Punk bands are probably out.  On the other hand, if your event is an opening of a new Goth bar downtown, you might want edgier bands that are suited to the venue.

Tap into Local Knowledge

Local promoters tend to have a solid idea of reputable bands in their region, but if you happen to be promoting an event in an unfamiliar area, it’s ideal to find out what bands are hot in the area and what types of music they play.  You can generally obtain information from clubs, clubs owners, and even club websites.  Check out who frequently plays and check out their websites too. 

Advertise

Many event planners advertise that they are looking to hire musical entertainment for their upcoming event.  You can advise applying bands where to send their press kits and also describe the nature of your event and what you are looking for in a band.  A band’s press kit will tell you a lot about them and should include a sample of their music so you can hear what they sound like.  Be sure to advise bands to include references which can be essential, particularly for high end events that require the utmost professionalism.

Hold Auditions

In some cases, an organizer might want to invite a band in for a live audition.  While this isn’t always necessary, many promoters might feel the need to at least meet band leaders in person.  This is also a good time to address the contract which protects all parties involved.  You can answer any questions the band may have about the event and you can advise the group of any essential information they need to know before the gig.

Putting on a successful show takes careful organization and hiring the right band is a big part of event planning—often the biggest!  Since music is the event’s entertainment, it pays to put a lot of thought into this aspect of the event.  A professional band with a great following can keep the party on track so that you’ll get much of the credit for the great success simply by hiring them!

Rick Joyce is a music producer. He frequently writes for event marketing blogs online with tips about promoting in this industry. Click to learn more about music promotion companies.

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